Because the beaver isn't just an animal; it's an ecosystem!

Tag: Motomco


Indiana University researcher reports that isolated wetlands matter a great deal – just not the things that make and maintain them.

Isolated wetlands have significant impact on water quality

Geographically isolated wetlands play an outsized role in providing clean water and other environmental benefits even though they may lack the regulatory protections of other wetlands, according to an article by Indiana University researchers and colleagues.

 Given those benefits, the authors argue, decision-makers should assume that isolated wetlands are critical for protecting aquatic systems, and the burden of proof should be on those who argue on a case-by-case basis that individual wetlands need not be protected.

 “Geographically isolated wetlands provide important benefits such as sediment and carbon retention, nutrient transformation and water-quality improvement, all of which are critical for maintaining water quality,” said lead author John M. Marton, assistant scientist at the IU Bloomington School of Public and Environmental Affairs. “We demonstrate that continued loss of these wetlands would likely cause serious harm to North American waters.”

 Yes it’s true, wetlands are really important, especially when they’re in unconnected areas that aren’t attached to other wetlands.  Our top notch researchers think they’re so important that people should be prevented from ripping out those wetlands. And the government should play a roll in making them.

We don’t have the foggiest idea of how those wetlands get there, but we know they’re important.

Yes, webs are important but spiders don’t matter at all, nests are invaluable but we aren’t sure what makes them. and eggs are vital but who cares about chickens?

grumpygirlslideshow

Oh alright, maybe you’re getting the football very close to the end zone and it’s up to some other researcher or environmental attorney to get it over the line. Certainly this lays a certain foundation. And I would know JUST where to look for argument if I were trying to save beaver in Indiana.

Citing research literature, the authors say geographically isolated wetlands are highly effective “biogeochemical reactors” that improve water quality. They often retain water longer than protected waters, such as streams and wetlands that are directly connected to navigable water. And they have a higher ratio of perimeter to area, allowing more opportunities for reactions to take place.

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This morning a quick update from beaver friend Lisa Owens Viani, the founder of RATS, who guest posted this article on 10,000 birds. Apparently the raptor-killing fiends of the world have come up with the excellent idea to name their new rat poison “HAWK”, because you know, hawks kill rats too, get it?

22Hawk.22-2-400x280It takes a lot of nerve—or something that can’t be printed here—to name your rat poison after the animals that so effectively and efficiently control rodents but that are also being poisoned—as “non target” animals—by your product. The label on Motomco/Bell Lab’s rodenticide “Hawk” even sports a drawing of a hawk getting ready to pounce. But “Hawk”’s active ingredient, a deadly second-generation anticoagulant, bromadialone, has been implicated in the deaths of Red-tailed Hawks, Red-shouldered Hawks, Cooper’s Hawks, and other raptors: American Kestrels, Barn Owls, Golden Eagles, Great Horned Owls, and Turkey Vultures. These birds are being poisoned after eating rodents that have been poisoned by products like “Hawk.”

You can read the entire article here. I told Lisa not to worry because this was such a tone deaf marketing decision they could easily turn it to their advantage. Instead of writing outraged letters or presenting them with a cease and desist letter. send the most flowery thank you card you can find, and say how much you appreciate their help in  linking rat poison to hawks, reminding every single buyer who the real victims of their products are. That kind of branding is invaluable. It’s hard work doing it yourself and billboards are very expensive.

Ask when their similar products of OWL or BOBCAT will go on the market, and say you appreciate their help in this matter. If you thank them sincerely enough, I said, that label will disappear.

lisi

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